Youngster rely on Internet more

April 12th, 2009 by poobalan | View blog reactions Leave a reply »
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This doesn’t really surprise many of us. We have seen the impact of Internet in highlighting social issues,elections, e-commerce, and even crime. The survey by Synovate had the following to report:

– about 45 percent of the Malaysian youth interviewed in the survey said they planned to use the Internet more than other media.

– young Malaysians were active bloggers with close to half (48 percent) spending a portion of their time blogging.

– a total of 21 percent of Malaysian youngsters create and update their blogs regularly and this figure is expected to rise

– young Malaysians aged eight to 24 spend an average of 1.2 hours a day on email, one hour and thirty-six minutes a day as part of online communities, two hours and 48 minutes on instant messaging and two hours and 36 minutes on other Internet activities.

“Young Malaysians are definitely turning to the Internet more for their information and entertainment needs and it’s not surprising that the Internet is slowly becoming the medium of choice,” said managing director of Synovate in Malaysia, Steve Murphy.

The survey covers 12 markets across Asia, including Japan and Vietnam for the first time. Besides Malaysia, the other markets were China, Hong Kong, India, Indonesia, South Korea, the Philippines, Singapore, Taiwan and Thailand.


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