KUALA LUMPUR, THURS:
Persona, the latest Proton model, has received strong response from consumers with over 7,000 units booked to date since the Aug 15 launch.
“This is more than a three-fold increase from the pre-launch booking of 2,200 units,” said Proton Holdings Bhd’s managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.
“We are happy with the response received thus far. We are also touched by our consumers’ belief in us,” Syed Zainal Abidin said, adding that 2,200 booked the Persona without seeing it.
“Now we have over 7,000 bookings. On behalf of Proton, I would like to thank all those who have and are continuing to support us,” he said in a statement today.
Syed Zainal Abidin attributed the enthusiastic response to the quality of Persona, a 1.6-litre sedan.
“Quality issues previously brought up by consumers have been addressed in the Persona,” he said.
The Persona, the national carmaker’s fifth fully-built model, is a personification of Proton’s new philosophy of producing the right car for the right market at the right price, Syed Zainal Abidin said.
The car is considered the most competitively-priced model in the 1,600cc category, with prices ranging from RM44,999 to RM55,800.
Syed Zainal Abidin said the Persona was developed with the Proton i-Care commitment to improve quality aspects, from design, styling and production to sales and after-sales.
“We want our consumers to know that we are not merely paying lip-service to the ‘You Can Count On Us’ promise but every Proton employee, myself included, will strive towards delivering this promise,” he said. — BERNAMA