Ad screening at cinemas delays movie

December 10th, 2012 by poobalan | View blog reactions Leave a reply »
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 I’m sure regular moviegoers have faced this issue countless times. We are bombarded with various ads (either commercial, public service or government based) while waiting for movies to start. At times it can go own for about 10 – 15 minutes. So movie starts late and ends late. Similar with the writer’s experience below, I usually watch movies at GSC. Does TGV or other operators run many ads before screening?


Movies have always been my favourite pastime, be it on television or in theatres. The last two movies I watched were ‘The Expendables 2? and ‘Taken 2?. I caught Expendables 2 in Kota Kinabalu and Taken 2 in Mid Valley, both theatres operated by Golden Screen Cinemas.

While the watching the movie itself was fun, the part where they delayed the screening by 15 minutes is a no no for me! Both movies started the screening well beyond the stated time, as the were loads of advertisement going on.

Right from Samsung’s new projector phone to the small KFC chicks and our Colonel struggling to open the theatre door to let the chicks enter. It was further joined by housing developers advertisement.

Now, this is not a free screening theatre as all of cinema-oers are paying for it. I don’ mind if the advertisements run before the screening time but to continue playing it beyond the stated time, is a rip off!

Is there any regulation that addresses this problem or only this specific cinema operator is doing it? As far as I know, other cinema operators don’t behave like this. I hope someone can look into this.



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