donation prominent with alcohol brand logo

December 15th, 2010 by poobalan | View blog reactions Leave a reply »
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Check out The Star (Metro section for Klang Valley) pg M16. There’s a picture of children from two homes posing with goodies bags. The Carlsberg logo is prominently displayed.

you can read the online version here (with a “milder” photo of two students holding the bags with the company rep):

http://thestar.com.my/metro/story.asp?file=/2010/12/15/central/7602716&sec=central

While I agree with CSR duties by companies, I don’t agree with associating children with alcohol related branding.  Similar program by GAB in schools is done without the logos of the product. I’m sure the sincere donation by Carlsberg can forego the logos as well. The relevant ministries must put a stop to this. We may be slowly brainwashing our children into accepting alcohol as a norm. Yes, we need funds to help the homes, help the zoo, help the sick people, help needy students etc.  But surely there’s some other better sources?

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